ARE YOU LOOKING FOR A WAY TO IMPROVE

YOUR VISITORS' EXPERIENCE WHILE

NAVIGATING YOUR PREMISES? LOOK NO 

FURTHER THAN OUR BESPOKE WAYFINDING 

SIGNAGE SERVICES AT ASTRA SIGNS!

Our expert team can help you design and install clear

and concise signage that will guide your visitors 

seamlessly through your building.
Don’t let confusion and frustration detract from your

visitors’ experience.
Invest in our wayfinding signage services today and 

take the first step towards enhancing your visitors’ 

satisfaction and loyalty. Contact us now in the form

below to get started!


WHAT ARE WAYFINDING SIGNS?

You can find wayfinding signage everywhere you go! Wayfinding signs are a system of visual cues, directional information, and maps that guide people through a physical space, helping them reach their intended destination. 

Wayfinding signage helps people navigate complex environments such as buildings, campuses, and public spaces by providing clear, concise, and easy-to-understand directions.


There are several reasons why wayfinding signage is important. First, it helps visitors navigate unfamiliar spaces, making them feel more comfortable and confident in their surroundings. 

Additionally, wayfinding signage can save time and reduce the number of people who get lost or need to ask for directions, which can help increase productivity and reduce bottlenecks. 

Finally, wayfinding signage can enhance the overall user experience and create a positive impression of a space or brand.


WHAT IS AN EFFECTIVE WAYFINDING STRATEGY?


A wayfinding strategy is a comprehensive plan designed to assist people in navigating an unfamiliar space.

Effective wayfinding schemes are designed with the user in mind, using clear language, simple symbols, and intuitive design to guide users through a space. It includes a variety of elements, such as signage, maps, symbols, and color coding. 

In any complex environment, be it a large office building, hospital, or university campus, finding your way around can be a daunting task. 

The signage should be consistent throughout the environment and clearly visible from all vantage points. It should also consider the needs of all users, including people with disabilities or limited mobility.


NAVIGATE YOUR WAY TO SUCCESS WITH OUR BESPOKE WAYFINDING SIGNAGE


WHAT DO I HAVE TO CONSIDER WHEN DESIGNING A BESPOKE WAYFINDING STRATEGY?


When designing a wayfinding scheme, there are several factors to consider.

First, it is essential to understand the users and their needs. You should consider who will be using the space, how people will move through it, and what information they will need to find their way. 

Second, it is important to consider the physical environment, including lighting, signage placement, and visibility. 

Third, you should consider the overall brand and aesthetic of the space, ensuring that the wayfinding signage is consistent with the overall design. 

Finally, it is essential to test the wayfinding scheme with real users to ensure its effectiveness. This way, you are able to find if there are flaws in the design of your wayfinding scheme.

In conclusion, wayfinding signs are a critical component of creating a positive user experience in any physical space as they provide clear and concise information that helps visitors find their way with ease, reducing confusion and anxiety. 

When designing a wayfinding scheme, it is essential to consider the users, physical environment, brand, and to test its effectiveness with real users.


WHAT IS THE DIFFERENCE BETWEEN INTERNAL AND EXTERNAL WAYFINDING SIGNAGE?

While both external and internal wayfinding signage serves the same purpose of helping people navigate through an environment, they require different design approaches.

External wayfinding signage needs to be more visible and easily identifiable from a distance, as it needs to help people find the building or location. 

Internal wayfinding signage needs to be designed to blend seamlessly with the interior design of the building, while also providing clear and concise information to help people navigate through the building.


HOW IS WAYFINDING SIGNAGE BENEFICIAL TO MY BUSINESS?

There are plenty of benefits to the wayfinding business
  1. Improves customer experience – Effective wayfinding signage helps enhance the customer’s experience and makes them feel more comfortable and confident when interacting with your business. It also helps to reduce frustration and confusion, which can lead to negative reviews and loss of business.
  2. Increases brand visibility and recognition – When you incorporate your brand’s colours, fonts, and logo into your wayfinding signage, you make it easier for customers to associate your brand with a positive experience when visiting your business. 
  3. Helps boost sales – When customers can easily find what they’re looking for, they’re more likely to make a purchase. By guiding them to specific areas of your business, you can also showcase your products and entice them to make additional purchases.
  4. Enhances safety and security – By providing clear directional information, you can guide customers away from hazardous areas, this can help reduce accidents and prevent injuries.


EXPLORE THE VARIETY OF WAYFINDING SIGNAGE AND TRANSFORM YOUR NAVIGATION EXPERIENCE!


WHAT ARE THE DIFFERENT TYPES OF WAYFINDING SIGNAGE?


Wayfinding is an essential part of navigating any space, whether it’s a large commercial building, a public transportation hub, or a city street. 

Effective wayfinding signage helps people find their way and feel more comfortable in unfamiliar surroundings. There are different types of wayfinding signage, including directional, directory, and location wayfinding.


Wayfinding signage plays a critical role in helping people navigate unfamiliar spaces.

By using directional, directory, and location wayfinding signage appropriately, visitors can easily find their way to their desired destinations.

It is important for designers and facility managers to consider the different types of wayfinding signage and their purposes when creating a wayfinding system.

We have a few examples of common forms of wayfinding signage below. 


DIRECTIONAL WAYFINDING SIGNAGE


Directional wayfinding signage is designed to guide people in a particular direction. 
It is used in spaces where people need to move from one place to another, such as airports, hospitals, and shopping malls. 
Directional wayfinding signage typically includes arrows, maps, and other visual cues that indicate the direction of travel.

For example, if you’re in an airport and need to find the gate for your flight, directional wayfinding signage will guide you to the correct terminal and then direct you to the gate. Directional signage is also useful in outdoor spaces, such as parks or campuses, to help visitors find their way to specific locations.